One thing that Harley is doing right is customer service. I've ridden into all of the Harley shops in my area on Honda's, Yamaha's and every other kinds of metric bike you can imagine and always received the most welcoming treatment you can imagine. Not so much when I go to any of my local Yamaha stores. Also resale value is great on a Harley, much better than on any other make I've had experience with.
Oh and I really like my HD shirts and hats!