My friend just spent $40,000 on a new HD and it is a beautiful bike. I have a problem spending that on a car that has a ton more in it but I am happy for him. There are times I am jealous of the things they can buy for there bikes and wish there were things out there to buy to show our love of this bike but I chose this bike because I loved the look and it had a little more room both me and my wife take up space.Also when I rode my friends HD my hands and feet itched after just a 20 mile ride at the time I purchased my RSMV cost 13 and the comparable HD was at 25 which help on the decision. I do wear HD shirts because some are neat and I do have HD pipes on my bike so it is a step child I guess. I still ride with my friend I still wear my helmet when none of there group does and also only drink soda while they pound beer and race off I keep my GPS loaded and will catch up at the next destination or when I find them on the side of the road wrecked or broken down. I would not mind owning a HD for the stuff but I still would not fit in with most of the riders in my area.