That is the big question that I have. Do you think that they will build another larger touring bike or even a large cruiser? I have to tell you, I am one of the, probably few, here who truly like the Star Venture when it came out. I actually like the large V-Twins and except for the painfully low rev limiter, it was really fun to ride. Yamaha has a pretty long history of a lifespan of at least 10 years with no major changes on their models, the fact that they dripped the Star Venture and the Elude so quickly is ample proof that it was a resounding sales failure though. Even though I do like the bike, I will always wonder what the heck were they thinking. To me, the facts are pretty clear, American rides who love the big V-Twins are always going to buy an American bike. Harley or Indian primarily. If you want to draw sales away from them, you have to offer something compelling and different. The Honda Goldwing carved out their own niche. Most V Twin riders won't give them a second look but they weren't targeting those riders. They target those who yearned for a more rifined and smooth running bike. Yamaha did the same with the original Venture starting in 1983. After dropping it in 1993, they came out with a cruiser style in 1999. A lot of the ld die hard Venture riders didn't like it but many of us did. Those of us who lover the cruiser styling but also the smooth power of the Yamaha V 4 engine were quick to accept it. It would never really compete strongly for the V Twin riders but it was unique in the industry and was a proven and good running V 4 engine. They owned that segment. The RSV was a beautiful, and dependable bike. I will be the first to admit that after more than 10 years, it was time for an upgrade but they already had an engine that was ready. The new VMax motor was ready to go. With some slight modifications, and more much less research and development that was spent of their new air cooled V Twin, I believe they had a winner waiting.
Will they do it now? Doubtful. with big touring bikes on the decline, I fear that the time has past. Yamaha may surprise me but it would indeed be a surprise. I'm a member, some of you are also, of a Facebook group named Senior Riders. It is riders primarily between 60 and 90 years old. There are riders of all brands in that group and some still ride big Harleys, Indians, BMWs, etc. I will say that the vast majority however have moved to lighter and more agile styles. Adventure bikes, standards, even some sport bikes.
I stil have to wonder though. Would Yamaha have had more success if they had come out with a new touring bike with a V Max V4 instead of the air cooled V Twiin.
If I were looking to buy a new touring bike right now, it would likely be the Indian Pursuit. It's a liquid cooled V-Twin rated at 120 HP and dynos at 108 HP at the rear wheel. Now look at these two pictures. For me, there is no contest on which is the better looking bike. Put a 120 - 140 HP V Max based water cooled V 4 in this Star Venture and I would favor it at least 10 to 1 over the Indian. I think that Yamaha did great on the styling and it had most every advanced riding feature you could ask for. I think that they could have kept their existing Venture Rider base and added to it. What do you think?