Plus one on trying them on. As already stated, the manufacturers make them for the various head shapes. I was educated on this at an IMS Cycle show in Chicago two helmets ago. I went there with all my research involving reviews and weights etc. All set to purchase a model I no longer recall. The guy working the International Market Place where they displayed products and did not sell obliged me by letting me experience the fit of my intended model. He was 100% correct, it was not the helmet for me. He told me which one was going to fit my head but again, let me try others. He knew his helmets and I was not surprised as I had eavesdropped a little while waiting for him to finish with another patron.
His recommendation for me was Shoei and it fit perfectly. I use the modular and replace them every five years so come to think about it, I am about due for another.